Key Account RD
Sydney, AU
Job Purpose
The Rare Disease Manager will be empowered to optimise the Recordati Rare Disease Portfolio by co-creating and delivering solutions along the patient journey, which will lead to enhanced patient and physician experience and improve patient outcomes. The role is reporting to the Rare Disease Lead ANZ.
Key Responsibilities
Discover the needs:
- Lead customer insights generation for the assigned geography, supporting integration into the national strategy
- Develop an in-depth understanding of the local patient journey / Key Drivers / Referral Networks / Influence flow within disciplines and accounts to identify insights and pain points for co-creation opportunities
- Use data and analytics to identify opportunities to unblock local challenges for patients
- Develop clear prioritisation to optimise the RRD portfolio by account
- Lead discussions to identify physician/patient’s need/problem(s). Digital profiling of physicians to optimise a personalised engagement plan
- Seek customer feedback to improve our solutions and experience we develop
Design the tailored experience:
- Localise the brand strategy to optimise patient outcomes in assigned geography. This includes a lead role in mapping/profiling key stakeholders and defining specific solutions. Develop, implement and measure the progress of business plans ensuring they are designed to improve the speed and ease of patient access to diagnosis, expertise and treatment
- Leverage Profiling / Segmentation / Digital affinity to create a superior customer experience powered by omnichannel to maximise impact (working closely with Digital, Marketing and the Agile team)
- Co-creation planning with customers to deliver solutions and services along the patient journey. Solutions will focus on enhancing diagnosis, access to expertise, building up multi-disciplinary collaboration to enhance treatment diagnosis and experience to improve patient outcomes. Ability to work in an Agile environment
Deliver the experience and impact:
- Develop and maintain expert knowledge of relevant disease states, RRD’s products and the competitive landscape, and evolving market trends within the Australian healthcare sector. Leverage this knowledge to establish strong relationships with HCPs as a trusted advisor
- Coordination of the implementation of bespoke solutions
- Orchestrate multiple digital resources, making effective use of available technologies, digital assets, and channels to help create a true omnichannel experience based on the customer preferred channel of engagement
- Leverage superior therapeutic area and brand knowledge to identify competitive advantage and differentiation for RRD products. Personalised communication and scientific exchange using stakeholder-relevant material via HCP preferred channel, leveraging digital channels
- Drive investments for greatest impact
- Work cross functionally to address and resolve any concerns that may arise (e.g., product quality, access, reimbursement, distribution, etc.)
- Ultimately delivering outstanding commercial results as a result of creating a positive impact on patients and physicians
Impact on Team and Self
- Take ownership and accountability in creating a high performing and empowered RRD ANZ team
- Pursues self-development and inspire others
- Brings a curious mind and diversity to the team. Strong empathy towards patient experience and a strong sense of purpose
Required Education
Qualifications: Tertiary qualification in Business, Life Sciences or Medicine strongly preferred.
Required Skills and Experience
Skills:
- Strong commercial acumen and competency with multichannel engagement
- Curious, life-long learners, leader among their peers, proactively and continuously aspire to serve customer needs.
- Strategic, systems-thinker and a natural problem solver
- Ability to handle ambiguity, manage and execute strategic projects
- Ability to flex across channels, proficiently using digital tools and platforms needed for virtual engagement to address customer needs
- Excellent communication skills and ability to navigate cross-functionally
- Resourcefulness with the ability to make things happen within a small-business environment
Experience:
- Strong Clinical background.
- 5-10+ years relevant experience in rare disease, haematology/oncology, endocrinology
- Strong patient empathy