International Omnichannel Customer Engagement Director RRD
Puteaux, FR
Job Purpose
In this role, the EMEA Omnichannel Customer Engagement Director RRD will be responsible for leading the CE transformation of Rare Disease, especially on Omnichannel/digital areas to maximise sustainable growth in the region.
Key Responsibilities
- Lead the development and delivery of the EMEA Customer Engagement (CE) strategy, aligned with global and local priorities.
- Drive adoption of omnichannel capabilities across priority markets and brands, tracking performance through key KPIs.
- Pilot and scale innovative engagement models to enhance customer experience and demonstrate impact.
- Champion training and change management initiatives to embed omnichannel ways of working.
- Define and advance AI readiness, identifying high-value use cases aligned with broader organisational initiatives.
- Design and execute seamless, multi-channel customer journeys across key audiences (HCPs, patients, caregivers, and partners).
- Act as a subject matter expert on omnichannel engagement, CRM, and best practices for marketing and medical teams.
- Monitor and analyse campaign performance, providing insights to continuously optimise engagement strategies.
- Ensure all activities comply with relevant industry regulations and ethical standards.
- Collaborate with global teams and manage external agency and vendor relationships.
- Support local market teams in building capabilities, defining CE roadmaps, and enabling effective execution.
- Oversee content strategy and delivery across channels, promoting modular, reusable, and high-quality content approaches.
Required Education
- University degree (BA/BSc or marketing equivalent) from an accredited university
- Minimum of 8 years of experience in OC/Digital function with pharma company or healthcare digital agencies
Required Skills and Experience
- Customer Engagement & Pharma Expertise:
Extensive experience in omnichannel customer engagement within pharmaceuticals or healthcare, with strong knowledge of commercial, medical, and marketing operations in regulated environments. Hands-on experience with CRM and marketing automation platforms, and data-driven personalization. - Rare Disease Experience:
Solid understanding of the rare disease landscape, including patient journeys, stakeholder ecosystems, and tailored engagement strategies. - Strategic & Analytical Skills:
Strong analytical capabilities with the ability to translate data into actionable insights, KPIs, and performance improvements. - Stakeholder Management & Influence:
Excellent communication and influencing skills, with experience working across cross-functional, matrixed, and international teams. - Execution Excellence:
Highly organized and results-driven, capable of managing multiple priorities, vendors, and budgets in fast-paced environments. - Leadership & Ownership:
Self-motivated and adaptable, with a strong sense of accountability and the ability to drive and scale initiatives independently.
Technical Competencies
- Excellent proficiency in MS Office tools
Required Languages
- Fluency in written and spoken English