Junior Product Manager CHC
Milano, IT
Job Purpose
We are looking for a talented marketeer to work on the most successful and potential Recordati Consumer Health brand.
The Junior Product Manager supports the Consumer Health Business Unit in Pharmaceuticals Italy by assisting in the development and execution of brand strategy. This role focuses on developing communication, and ensures the ongoing success of existing products throughout their lifecycle and contributes to the launch of new products in the market. The Junior Product Manager collaborates with all functional areas that impact the development, manufacturing, sales, and support of products.
Key Responsibilities
- Support the development of a strong marketing plan towards consumers/patients and medical target, leading to outstanding executions.
- Analyze current brand positioning and consumer/patient insights.
- Monitor trends and analyze the competitive landscape in the marketplace (e.g., sales data, Iqvia data).
- Develop deep patient/consumer knowledge and share it with relevant cross-functional stakeholders.
- Contribute to the development and execution of product innovation and renovation in line with insights and meeting time to market.
- Ensure positive product experiences for patients/consumers.
- Support the development of communication (strategy and brand content) towards consumers/patients and medical audience with special focus on digital channels.
- Organize promotional/in-store activities to stimulate sell-out.
- Collaborate in defining budget allocation and monitor status.
- Support supply forecasting and contribute to the definition of sales forecasting.
- Measure and report performance of all marketing campaigns, assessing ROI and KPIs.
Required Education
Degree in Economy
Required Skills and Experience
Working experience of 3/4 years in the role in highly structured and data driven marketing team, preferably in FMCG and/or Consumer Health will be considered as a plus.
Technical Competencies
- Experience with digital communication
- Excellent understanding of the full marketing mix
- Able to work within a cross‐functional team
- Experience in sales/trade marketing is a plus
- Availability to undertake occasional business trips
Required Behaviours and Competencies
What will you make successful in this role?
Strong project management skills, result-focus, determinate, flexible, curious, open-minded, and good communication skills.
Required Languages
English – fluent both written and spoken