Digital Marketing Specialist - tirocinio curriculare
Milano, IT
Job Purpose
The Digital Marketing Specialist works inside the Consumer Health Business Unit, reporting to the Marketing Manager Consumer Health.
He/She is responsible for developing, overseeing, and optimizing digital marketing initiatives, to maximize brand awareness and lead conversion.
The Digital Marketing Specialist will work closely with the marketing team, omnichannel & innovation department, suppliers and relevant functions to ensure time to market.
Key Responsibilities
- Together with Product Managers, the Digital Marketing Specialist will implement the Digital Roadmap of Consumer Health Italy with a multitarget (HCP, pharmacists, consumers/patients) and omnichannel (integrating all the initiatives with offline presence) approach.
- In scope:
- Digital owned properties (website, social media)
- Paid Media campaigns
- Direct marketing
- Digital content
- Sales development through eCommerce
- He/She will facilitate cross-fertilization between brands and across business units leveraging best practices
- He/She will engage in data analysis and reporting, to measure effectiveness of marketing strategies and make informed decisions to optimize future campaigns
- He/She will enhance users experience across digital touchpoints
- He/She will facilitate implementation/use of CGI
- He/She will coordinate initiatives in digital media, digital content and eCommerce
- Network of interaction:
- Internal: Innovation & Omnichannel Customer Engagement, Compliance, Regulatory, IT
- External: communication agencies, media buying center
Required Education
Education (minimum/preferable): Degree in Economic sciences
Required Skills and Experience
Previous internship experiences or abroad experiences will be considered a plus
Required Behaviours and Competencies
- High level of proficiency with Office Suite (MS Word, MS Excel, MS PowerPoint)
- Analytical and goal-oriented approach
- Excellent communication skills
- Desire to work in cross-functional teams with a result-driven approach
- Flexibility, proactiveness and a marketing-oriented mindset will be considered a plus
Required Languages
English–B2 both written and spoken