Digital Marketing Specialist - curricular internship
Milano, IT
Job Purpose
The Digital Marketing Specialist works inside the Consumer Health Business Unit, reporting to the Marketing Manager Consumer Health.
He/She is responsible for developing, overseeing, and optimizing digital marketing initiatives, to maximize brand awareness and lead conversion.
The Digital Marketing Specialist will work closely with the marketing team, omnichannel & innovation department, suppliers and relevant functions to ensure time to market.
Key Responsibilities
Together with Product Managers, the Digital Marketing Specialist will implement the Digital Roadmap of Consumer Health Italy with a multitarget (HCP, pharmacists, consumers/patients) and omnichannel (integrating all the initiatives with offline presence) approach.
In scope:
- Digital owned properties (website, social media)
- Paid Media campaigns
- Direct marketing
- Digital content
- Sales development through eCommerce
- He/She will facilitate cross-fertilization between brands and across business units leveraging best practices
- He/She will engage in data analysis and reporting, to measure effectiveness of marketing strategies and make informed decisions to optimize future campaigns
- He/She will enhance users experience across digital touchpoints
- He/She will facilitate implementation/use of CGI
- He/She will coordinate initiatives in digital media, digital content and eCommerce
Network of interaction:
- Internal: Innovation & Omnichannel Customer Engagement, Compliance, Regulatory, IT
- External: communication agencies, media buying center
Required Education
Education (minimum/preferable): Degree in Economic sciences
Required Skills and Experience
Previous internship experiences or abroad experiences will be considered a plus
Required Behaviours and Competencies
- High level of proficiency with Office Suite (MS Word, MS Excel, MS PowerPoint)
- Analytical and goal-oriented approach
- Excellent communication skills
- Desire to work in cross-functional teams with a result-driven approach
- Flexibility, proactiveness and a marketing-oriented mindset will be considered a plus
Required Languages
English–B2 both written and spoken