Customer Engagement Innovation Director. Madrid
Madrid, ES
Job Purpose
In this role, the EMEA Customer Engagement & Innovation Director will be responsible for continuous improvements of Commercial, Medical, and Marketing Excellence, Business Data Insights and driving innovation to maximise sustainable growth in the region
Key Responsibilities
1.Commercial Excellence
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- Develop and implement Customer Engagement strategies
- Develop new or improve current Go-To-Market strategies & models, resource allocation projects in close collaboration with affiliate leadership
- Design and facilitate commercial customer engagement capability framework projects and digital/omnichannel platforms
- Strategically direct improvement of selling skills
- Lead the training plan for sales managers, franchise heads and KAMs
- Sales Force Effectiveness –leverage CRM tools, develop & maintain KPIs and Dashboards
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2. Medical Excellence
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- Analyse and advise medical resource allocation in relation to organisational structures
- Align medical activities to maximise measurable customer engagement
- Design and facilitate medical customer engagement capability framework projects and digital/omnichannel platforms
- Design and implement medical engagement tools (CRM)
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3. Marketing Excellence
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- Design and facilitate marketing customer engagement capability framework projects and digital/omnichannel platforms
- Align brand planning activities, aligned with commercial and medical engagement plans
- Create and lead EMEA marketing community, developing a cross functional team consisting of relevant marketers and franchise leads from EMEA affiliates
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4. Innovation
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- Design/develop and implement innovative projects/tools (AI) to improve organisational effectiveness, portfolio strategy management, forecasting, commercial/medical/marketing effectiveness synergies to enhance customer engagement and customer service in all domains
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5. Business Data Insights
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- Drive data driven projects in EMEA (sales, marketing, finance, business cases)
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Required Education
- University degree (BA/BSc or marketing equivalent) from an accredited university
Required Skills and Experience
- Minimum of 5 years of experience in SFE and/or commercial excellence function ideally with pharma company
Technical Competencies
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- Customer Engagement & Pharma Expertise:
Extensive experience in customer-facing operations and customer engagement models (including omnichannel), with a solid understanding of commercial, medical and marketing processes in an international, regulated environment.
- Customer Engagement & Pharma Expertise:
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- Strategic & Analytical Capability:
Strong analytical and data management skills, including advanced Excel, with the ability to synthesize complex data into actionable insights, recommendations, and performance frameworks (KPIs, target setting, incentive schemes)
- Strategic & Analytical Capability:
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- Stakeholder Management & Influence:
Outstanding interpersonal, communication and presentation skills, with proven ability to influence without authority, act as a trusted advisor to senior leaders (e.g., GMs and commercial leaders in EMEA), and collaborate effectively across functions, cultures, and matrixed organizations.
- Stakeholder Management & Influence:
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- Execution & Delivery Excellence:
Highly organized, proactive and results-oriented, with strong planning, implementation, tracking and prioritization skills; comfortable managing multiple priorities, ambiguity, third-party suppliers and budgets in fast-paced environments.
- Execution & Delivery Excellence:
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- Leadership Mindset & Autonomy:
Self-driven, accountable and adaptable, demonstrating sound judgment, ownership of outcomes, and the ability to build and scale new initiatives.
- Leadership Mindset & Autonomy:
Required Languages
- Fluency in written and spoken English