Marketing Manager
Hemel Hempstead, GB
Job Purpose
This role is responsible for the execution and delivery of approved marketing strategies and tactical plans for the uro-oncology and cardiovascular brands across the UK and Ireland. The role translates strategic direction into high-quality campaigns, materials and congress activity, working cross-functionally to ensure effective, timely and compliant implementation.
Key Responsibilities
Tactical Delivery & Execution
- Execute marketing tactics in line with approved brand strategies, plans and messaging frameworks
- Develop high-quality promotional and non-promotional materials to support effective customer engagement
- Lead the end-to-end operational delivery of congresses and conferences, including logistics and on-site execution
Planning & Performance
- Manage and track day-to-day campaign budgets and agency spend, ensuring accurate reporting, budget control, and alignment with financial targets
Field & Cross-Functional Collaboration
- Work closely with Key Account Managers and field teams to ensure effective roll-out of campaigns and materials
- Maintain regular engagement with cross-functional teams to support coordinated execution
- Capture field feedback and insights to support ongoing optimisation
Digital & Omnichannel Implementation
- Implement digital and omnichannel activities as defined within the brand plan
- Support the effective use of customer engagement platforms and tools to maximise campaign delivery
- Translate the omnichannel and digital strategy into a specific tactical channel plan
Agency & Compliance Management
- Manage day-to-day relationships with external creative and marketing agencies
- Ensure all materials and activities are delivered compliantly in line with ABPI and IPHA Codes of Practice
- Support approval processes with the Sales and Marketing Director to ensure timely and compliant execution
Key Interfaces
Senior Marketing Manager, Key Account Managers, Medical Affairs, Market Access, External Agencies