Brand Manager Mena - Oncology/Hematology & Rare Disease

Key Responsibilities

Brand Strategy & Planning

• Develop and implement annual brand plans aligned with global strategy and regional commercial objectives.
• Define brand positioning, key messages, and value propositions for HCPs, patients, and key stakeholders.
• Analyze market dynamics, competitive landscape, patient journeys, treatment pathways, and unmet needs to identify growth opportunities.
• Develop strategic plans to support new product launches, indication expansions, and lifecycle management.

Execution & Campaign Management

• Lead the execution of promotional campaigns, disease awareness initiatives, and omnichannel activities.
• Ensure timely development and adaptation of marketing materials in line with compliance requirements and brand guidelines.
• Develop and implement launch excellence plans for new Oncology/Hematology and Rare Disease products.
• Track and optimize campaign performance using KPIs, market insights, and customer feedback.

Cross-Functional Collaboration

• Work closely with Medical Affairs, Market Access, Sales, Regulatory, Supply Chain, and other relevant functions to ensure aligned execution.
• Support sales teams with strong brand messaging, training materials, and tactical tools.
• Coordinate with global teams to adapt international strategies to regional market realities and customer needs.
• Collaborate with key internal stakeholders to ensure effective patient identification, disease awareness, and market development initiatives where appropriate.

Market Insights & Performance Tracking

• Monitor brand performance, market share, competitive landscape, treatment trends, and market dynamics.
• Translate data, customer insights, and market intelligence into actionable strategic recommendations.
• Support forecasting, budgeting, and regular brand performance reviews.
• Identify opportunities to improve patient access, diagnosis, treatment adoption, and overall brand performance.

Compliance & Governance

• Ensure all marketing activities comply with internal policies, regulatory requirements, industry standards, and ethical principles.
• Ensure appropriate governance and approval of promotional and non-promotional materials.

Required Skills and Experience

• Strong strategic mindset combined with a high level of execution focus.
• Ability to work independently and manage multiple priorities in a dynamic environment.
• Strong stakeholder management and cross-functional collaboration skills.
• Data-driven decision making with strong analytical capabilities.
• High ownership, accountability, and ability to drive results.
• Proven ability to manage brands in complex, multi-stakeholder environments.
• Strong strategic thinking, problem-solving, and execution skills.
• Excellent communication, influencing, and presentation skills.
• Strong understanding of pharmaceutical commercial models and customer engagement.
• Familiarity with pharmaceutical industry regulations, compliance requirements, and regulatory processes.

Required Education & Experience

• Bachelor’s Degree in Pharmacy, Life Sciences, Medicine, or a related field.
• Minimum 5–7 years of experience in pharmaceutical Brand Management or Marketing.
• Experience in Oncology/Hematology and/or Rare Diseases is strongly preferred.
• Experience in Specialty Care, complex therapies, or highly specialized treatment areas is an advantage.
• Regional/MENA experience is highly desirable

Required Languages

• Fluent English
• Arabic is an added value