HCP Marketing Specialist, Endocrinology

This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati.

Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.

Reporting Structure

Reports To:    Senior Director Marketing - Endocrinology
Direct Reports:    None
Areas Managed:    Health Care Professional (HCP) marketing and disease education for assigned brands 
Salesforce promotion and field support 
Peer-to-peer program management and speaker bureau development 
Omni-channel HCP marketing (print, digital, social) 
Medical society, congress, conference strategy and management 
Competitive intelligence
Support Senior Director of Marketing

Overview

The Marketing Specialist supports the implementation of HCP brand strategy across assigned brands, including creative development of marketing materials, tactical execution for personal and non-personal promotion, and management of peer-to-peer activities. This role collaborates on brand-building marketing plans and supports tactics to accelerate growth for key brands.

Essential Duties and Responsibilities

•    Translate brand strategy into effective HCP and patient engagement plans 
•    Support marketing team in development of presentations and promotional materials 
•    Partner with internal teams and external agencies to develop strategically aligned HCP tactics for personal and non-personal promotion, including medical education 
•    Execute HCP and patient promotional materials to align with campaign strategy 
•    Support omni-channel data and analytics initiatives 
•    Manage speaker bureau and peer-to-peer programs 
•    Build and maintain relationships with key HCP customers 
•    Inform competitive planning and strategic efforts 
•    Organize and support presence at society and congress meetings; assist sales force in executing local educational events 
•    Coordinate work with agencies, vendors, and marketing operations for promotional material management 
•    Support market research priorities to yield actionable insights for brand strategy 
•    Collaborate across functional areas (legal, medical affairs, regulatory, MLR review committee) 
•    Manage internal review/approval process for promotional materials 
•    Contribute to annual business plan development and execution 
•    Ensure budget aligns with planned annual spend 
•    Support sales meeting planning and execution 
•    Participate in ad hoc projects as needed 
•    Ensure compliance with all laws, regulations, and company policies, including pharmacovigilance responsibilities 

Education and Experience

•    Minimum BA / BS degree
•    At least 1+ years of experience with increasing responsibility in combined functional areas such as marketing, new product planning and / or sales required at a pharmaceutical or biotech company or in a pharma partner agency.  
•    Rare disease, Endocrinology and small company experience preferred. 
•    HCP marketing, peer to peer program management, and multi-channel marketing/ sales experience preferred.
•    Experience developing and executing HCP-facing marketing tactics for personal and non-personal promotion

Knowledge and Skills

•    Strong marketing acumen: strategy, market research, segmentation, brand positioning, tactical plan development 
•    Passion and empathy for building meaningful experiences with HCPs 
•    Analytical skills to translate data into insights and actions 
•    Graphic and organizational support for presentations; narrative storytelling 
•    Experience with Canva, Power Point, slide making
•    Creativity and innovation, with analytical problem-solving skills
•    Omni-channel program management and support 
•    Ability to coordinate and prioritize multiple projects with attention to detail 
•    Action-oriented, self-motivated, effective team player with leadership experience 
•    Ability to navigate organization with minimal direction 
•    Flexibility to adapt to changing environments

Work Environment

This job operates in a professional ffice environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.  Based upon job requirements, employee may be required at times to attend meetings including travel out of state over weekends and nights.  Employee must be able to freely operate and travel by car and train/plane modes of transportation.  Employee is required to have a valid driver’s license and means of transportation.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to fly via commercial air carrier.  
This is largely a sedentary role; however, the employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; talk and hear. Occasionally is required to lift and/or move light to moderate weight up to 25 lbs.

Location/Travel

•    This position is based at RRD’s Headquarters in Bridgewater, NJ.
•    Approximately 20 % of travel required.

FLSA Classification

•    This position is considered Exempt.

EEO Statement

It is the policy of Recordati Rare Diseases to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, sexual orientation, gender identity, or national origin.  Further, Recordati Rare Diseases will not discriminate on the basis of any characteristic protected by federal, state, or local law.  Recordati Rare Diseases will provide reasonable accommodation for qualified individual with disabilities.  

Disclaimer

This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that may be required.

Disclosures

Annualized Pay Range (Base Pay): $68,000 - $93,500Other Types of Pay: Annual bonus
Health Insurance: Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits.
Retirement Benefits: 401k
Paid Time Off: Vacation, holiday, and sick/personal time.