HCP Marketing Manager, Endocrinology
Bridgewater, NJ, US
This position is with Recordati Rare Diseases, Inc. (RRD), North America, an affiliate of Recordati.
Recordati Rare Diseases, Inc. (RRD) develops high-impact therapies for rare diseases, focusing on providing treatments to underserved communities in the U.S. Our mission is to mitigate the impact of rare diseases through increased awareness, better diagnoses, and improved treatment access in endocrinology, metabolic, hematology and oncology franchises. RRD is dedicated to fostering a dynamic work environment that promotes professional growth and a significant impact on patients' lives.
Reporting Structure
Reports To: Senior Director Marketing - Endocrinology
Direct Reports: None
Areas Managed: Health Care Professional (HCP) marketing and disease education for assigned brands
Salesforce promotion and field support
Peer-to-peer program management and speaker bureau development
Omni-channel HCP marketing (print, digital, social)
Medical society, congress, conference strategy and management
Competitive intelligence
Support Senior Director of Marketing
Overview
The HCP Marketing Manager, Endocrinology, is responsible for leading the execution of healthcare professional marketing materials across assigned endocrinology brands. This role translates brand strategy into high-impact promotional and educational tactics, partners cross-functionally to deliver compliant omnichannel programs, and collaborates closely with agencies and field teams to drive effective HCP engagement. The Marketing Manager plays a critical part in supporting brand growth through strong execution, operational rigor, and customer-centric marketing.
Essential Duties and Responsibilities
• Translate brand strategy into effective HCP and patient promotional materials
• Support marketing team in development of slides, presentations and promotional materials
• Partner with internal teams and external agencies to develop strategically aligned HCP tactics for personal and non-personal promotion, including medical education
• Ensure all marketing initiatives align with brand strategy, campaign objectives, and annual plans
• Execute omni-channel data and analytics initiatives
• Own execution and ongoing optimization of speaker bureau and peer-to-peer educational programs.
• Build and maintain relationships with key HCP customers
• Organize and support presence at society and congress meetings; assist sales force in executing local educational events
• Coordinate agency and vendor partners to ensure high-quality, on-time delivery
• Collaborate across functional areas (legal, medical affairs, regulatory, MLR review committee)
• Manage internal review/approval process for promotional materials
• Manage timelines, prioritization, and cross-functional workflows with minimal supervision.
• Contribute to annual business plan development and execution
• Support budget planning and tracking aligned with approved annual spend
• Support sales meeting planning and execution
• Ensure compliance with all laws, regulations, and company policies, including pharmacovigilance responsibilities
• Participate in ad hoc projects as needed
Education and Experience
• Bachelor’s degree required
• At least 3 to 5+ years of experience with increasing responsibility in combined functional areas such as marketing, new product planning and / or sales required at a pharmaceutical or biotech company or in a pharma partner agency.
• Experience executing HCP marketing tactics for personal and non-personal promotion required
• Experience with peer-to-peer programs, congress marketing, and omnichannel initiatives preferred
• Rare disease, Endocrinology and small company experience preferred.
Knowledge and Skills
• Strong marketing acumen: strategy, market research, segmentation, brand positioning, tactical plan development
• Passion and empathy for building meaningful experiences with HCPs
• Analytical mindset with ability to derive insights from data
• Graphic and organizational support for presentations; narrative storytelling
• Experience with Canva, Power Point, slide making
• Creativity and innovation, with analytical problem-solving skills
• Omni-channel program management and support
• Experience using GenAI tools for content creation
• Highly organized with the ability to manage multiple priorities
• Action-oriented, collaborative, and comfortable operating with autonomy
• Adaptable and effective in a fast-paced, evolving environment
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Based upon job requirements, employee may be required at times to attend meetings including travel out of state over weekends and nights. Employee must be able to freely operate and travel by car and train/plane modes of transportation. Employee is required to have a valid driver’s license and means of transportation.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee must be able to fly via commercial air carrier.
This is largely a sedentary role; however, the employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms; talk and hear. Occasionally it is required to lift and/or move light to moderate weight up to 25 lbs.
Location/Travel
• This position is based at RRD’s Headquarters in Bridgewater, NJ.
• Approximately 20 % of travel required.
FLSA Classification
• This position is considered Exempt.
EEO Statement
It is the policy of Recordati Rare Diseases to provide equal employment opportunity (EEO) to all persons regardless of race, color, religion, sex, sexual orientation, gender identity, or national origin. Further, Recordati Rare Diseases will not discriminate on the basis of any characteristic protected by federal, state, or local law. Recordati Rare Diseases will provide reasonable accommodation for qualified individual with disabilities.
Disclaimer
This job description is not designed to cover or contain a comprehensive listing of the activities, duties or responsibilities that may be required.
Disclosures
Annualized Pay Range (Base Pay): $84,000 - $120,000Other Types of Pay: Annual bonus
Health Insurance: Medical, dental, orthodontia, vision, life & ADD, short and long term disability insurance benefits.
Retirement Benefits: 401k Paid Time Off: Vacation, holiday, and sick/personal time.